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Notes on websites, AI, and keeping the two honest.

Short, practical posts for business owners and the people who build for them.

Rows of identical website layouts with one that stands out
Featured · AI & design

Why every AI-built website looks the same (and the 20-minute fix)

The models all learned from the same ten thousand templates, so they converge on the same hero, the same three cards, the same gradient. Here's the checklist I run on every draft to pull a site back toward the business it's for.

October 2, 2026 · 6 min read
Laptop showing a locked website editor
Webflow Setting up Webflow's Editor so clients can't break the layout September 18, 2026 · 5 min read
Sketching a wireframe by hand
AI & design What I use AI for in a site build, and what I don't September 4, 2026 · 7 min read
Monthly website checklist on a clipboard
Running a site The 20-minute monthly website check-up August 21, 2026 · 4 min read
Small shop with its online store on a tablet
Shopify Theme store or custom theme? A decision guide for small shops August 7, 2026 · 6 min read
Two keys on a table
Running a site Managed vs. handed off: how to choose who runs your site July 24, 2026 · 5 min read
Notebook with rewritten copy
AI & design Writing website copy with AI without sounding like AI July 10, 2026 · 6 min read

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