Drafting, research, wireframes, QA. If a generated image ever makes it into a design, you'll know.
About
A designer who uses AI, not an AI that pretends to design.
Alley-Oop is the productized arm of Mighty Awesome, a web design and development studio in the Detroit area. One designer, a tight process, and AI doing the parts that never needed a human in the first place.
The studio
Hi, I'm Michael.
I run Mighty Awesome, a solo studio that designs and builds sites in Webflow and Shopify — for clients directly, and as a white-label partner for other agencies. Twelve years in, I've shipped sixty-plus sites and seen the same thing go wrong over and over: the site looks fine, but it could be anyone's.
When AI tools got good enough to draft a credible site in an afternoon, that problem got worse, not better. Everyone can have a decent site now. Almost nobody has one that sounds like them.
Alley-Oop is my answer: AI throws it up, a designer finishes it. Let the tools do the draft; let a designer with real brand and web experience make the calls. It's faster and cheaper than a traditional build, and it's the opposite of generic.
Fast to launch, impossible to mistake for someone else's. That's the whole job. — Michael
12+years designing for the web
60+Webflow and Shopify sites shipped
Detroitbased; clients anywhere
1point of contact, start to finish
Where we stand on AI
Use it for speed. Never for taste.
Customer lists and private documents never go into a model. Brief content is used only to build your site.
Nothing is published that a designer hasn't read, edited, and would put their name on.
Who it's for
Good fits
- Small businesses and professional firms whose site needs to earn trust fast
- Founders launching a product or service who want a real site, not a landing page builder
- Shops moving to Shopify or outgrowing a template
- Agencies that need reliable Webflow design or production under their own name
The stack
Built on
WebflowMarketing sites and CMS
ShopifyStores, custom Liquid themes
AI toolingResearch, drafting, QA
Custom codeReact and JavaScript when needed
Let's talk about your site.
Request a project, or just send a note. You'll hear back from me, not a form bot.