Process
The whole thing takes about four weeks. Here's what happens each week, what you'll see, and what we'll need from you.
You fill in the request form; we hold a 45-minute kickoff. We dig into who the site is for, what they need to believe, and what you can't stand about your current site or competitors'.
Out of it comes a one-page brief we both sign off on. It's the yardstick for every decision after.
With the brief as input, AI tooling produces sitemap options, wireframes for every page, first-pass copy, and a handful of visual directions. This is the part that used to take three weeks; now it takes days.
None of it reaches you unfiltered. The designer reads all of it, throws most of it out, and keeps what's useful.
This is the alley-oop: the designer catches the draft and finishes it. Typography, color, layout rhythm, imagery, and voice are set by hand against the brief. Copy is rewritten so it sounds like you talking to a customer, not a model talking to everyone.
You see a designed homepage plus key inner pages, with notes on why. Two rounds of feedback are included.
The approved design is built in Webflow: clean class structure, a CMS where content will grow, responsive at every size, forms wired up, analytics in place, metadata and alt text written.
You review the staging site on your own devices. We fix, run the launch checklist, point the domain, and go live.
Managed: you send requests, we make the changes, host, monitor, and check in monthly. The site keeps improving without you thinking about it.
Handed off: we set up Webflow's Editor so your team can change text, images, and CMS content without breaking layout, run a training session, and leave a written guide.
House rules
The request form is the first step of the brief. Takes about five minutes.